A global streetstyle brand for young millennials and gen zs.





Client
Arnette / Luxottica

Project
Visual identity restyling

# Logo design
# Visual identity
# Brand guidelines
# Design system

Background
Born in California in 1992 and acquired by Luxottica in 1999, Arnette is an easy-going eyewear brand that talks to young consumers. Moving away from the original surf & skate positioning, the mission of Arnette today is to become a global streetstyle brand for young millennials and gen zs, looking for an individual style at an affordable price. Arnette’s core values are authenticity and inclusivity, aiming to become the voice of youth culture.

Agency

DUDE


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